Rachel Wadsworth

Great Copywriters don’t just appear from thin air… To be truly great you need to be a cut above the rest.
Find out how you have use these seven simple steps to be a great copywriter.

You have done all your homework you understand your target market, yet you are not sure how to go about writing your copy…

Your copy needs to reach your clients on a personal level, it has to be something that makes them want to get of the couch and take action.

So how can you achieve this?

You know the style of advertisements I am talking about, the ones that win awards and gain recognition from the commercial art exhibitions and the like.

What’s wrong with these ads…

Or should I say the question is have you ever purchased anything from an advertisement like this?

I could almost guarantee that you although you may look at theses advertisements and think how pretty they are, you probably would not be motivated to take action.

If your copy needs a new lease on life perhaps all you need to do is try a new style of writing to spark a readers interest again.

It seems like a simple answer doesn’t it!
In everything we do there are times when we loose focus and need a change; the same is true for your copy.

The final point is really the most important one…

The more you tell the more you sell.. Give the reader the most information you can about the product…. this will build the customer confidence in not only the product but also you and your reliability.

It is tough for businesses right now, so you need to be ahead of the pack…. You need to consider how you can apply these seven simple steps in your next advertising campaign to truly make a difference to your business.

Do you want to know the secret?

Advertise your business…

That’s right.. It’s not rocket science..

If you bury your head in the sand and cut all your advertising budgets, what is going to happen to your business.

Use a combination of any one of the following qualities in your headlines and you are guaranteed success..

Self- Interest
News
Curiosity
Quick, easy way

Three common methods of testing are as follows;
Measure your retail sales the day after an advertisement has been run,
Run an advertisement on a specific regional area or a controlled group; compare these against another similar controlled group using your regular advertisement.
Use a key number sequences on your coupons, for example A-41G. The letter “A” is the code for the publication in which the advertisement ran. The “44″ designates the specific ad and that ad only, and the “G” represents any revisions of the advertisement.

Getting the best from your copywriter or agency is more about you being a good client than about choosing a good agency.
Don’t be fooled… to get the most from your advertising campaign, you need also consider your role in the relationship.
Think of it as a marriage.. imagine if you only communicated half the [...]

What is an Optimum Business Strategy? What does this mean?
It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give [...]