Rachel Wadsworth

You know the style of advertisements I am talking about, the ones that win awards and gain recognition from the commercial art exhibitions and the like.

What’s wrong with these ads…

Or should I say the question is have you ever purchased anything from an advertisement like this?

I could almost guarantee that you although you may look at theses advertisements and think how pretty they are, you probably would not be motivated to take action.

If your copy needs a new lease on life perhaps all you need to do is try a new style of writing to spark a readers interest again.

It seems like a simple answer doesn’t it!
In everything we do there are times when we loose focus and need a change; the same is true for your copy.

The final point is really the most important one…

The more you tell the more you sell.. Give the reader the most information you can about the product…. this will build the customer confidence in not only the product but also you and your reliability.

It is tough for businesses right now, so you need to be ahead of the pack…. You need to consider how you can apply these seven simple steps in your next advertising campaign to truly make a difference to your business.

Do you want to know the secret?

Advertise your business…

That’s right.. It’s not rocket science..

If you bury your head in the sand and cut all your advertising budgets, what is going to happen to your business.

Getting the best from your copywriter or agency is more about you being a good client than about choosing a good agency.
Don’t be fooled… to get the most from your advertising campaign, you need also consider your role in the relationship.
Think of it as a marriage.. imagine if you only communicated half the [...]

What is an Optimum Business Strategy? What does this mean?
It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give [...]

We all have our inner demons that scream out to us from time to time.. You know the ones…
I can’t do that…
I don’t have enough experience…
Others will be more qualified….
Have you ever stopped to analyse your own personal worth, the person you have spent years becoming… The Real You.
We spend most of our lives trying [...]

So how did the creative genius of N.W.Ayer and Sons (the brains behind the campaign), come up with such a strategic positioning campaign;
They conducted extensive Research – they interviewed 2,073 married women, 2,042 married men, 480 college men, and 502 college women
Their findings were –
First post war generation did not associate diamonds with the marriage, and
Men did not know how much to pay for a diamond

A good copywriter makes his copy reader friendly.. The copy is not written in a traditional manner as you were taught by your english teacher.. it is written as you would be having a conversation about a topic or product.

If I was to tell you how great the new restaurant in town was.. I would not start the sentence with ‘Black Pepper’ Best Restaurant In Town..

Why is it that the New Year brings a sense of new beginnings, a chance for one to clear the clutter in our minds (and desks) and begin to refocus on what important.

If you are anything like me, I begin the year with a new Black Moleskin Diary (which is my prized possession for the whole year); I begin so diligently each year planning my days… Creating ‘To Do List’… and ensuring everyone Birthdays have been included… You get the picture.

How long does my discipline of the diary last…? Around 2 months (if I am lucky).

So what happens, why do we begin each year with good intentions yet we don’t follow through?